HOW TO // Applying beard balm

Not sure if you're applying your balm correctly, well you're in the right place! We'll have you applying balm like a pro in no time with our top tips.


So our Creampot Tom's beard balm is an alternative conditioning treatment to an oil. With shea and beeswax, we describe it as a butter - as it melts as you use it, because of this we recommend using this on beards which are longer than around 5mm, as it can be a bit heavy for hair shorter than this.

Perfect at smoothing down unruly hairs and getting them to 'behave', we have six scents of balm available; Mandarin & Cedarwood, Jasmin & Lemon and Lime & Basil, Sandalwood Elemi & Lavender, Ylang Ylang & Sandalwood and Black Pepper & Grapefruit.

As with beard oil, it's best to start with a clean, fresh-out-of-the-shower, towel dried beard; the cuticles of the hairs will still be slightly open and most susceptible to absorbing all of the tasty 'beard-food' nutrients. Though using on a dry beard is also fine!

Begin by scooping a small pea size amount and warm the product between your palms until it's melted. Smooth the balm through the lengths of the beard, using the flat of your hand to help you get the tamed look you're after. Using a boar bristle brush as part of your routine will really help to smooth and straighten out those unruly hairs and evenly distribute the balm through the beard.

Top tips? We're glad you asked.

- A little goes a long way, you don't want to clog up your beard and pores beneath... start with a small amount and work your way up if need be! 

- Apply after sorting out your barnet, Creampot Tom's balm will weigh down head hair like the Captain's anchor.

Use as often as you like to suit your needs, daily, twice-daily, it's up to you! There's no right or wrong way, you'll end up finding the perfect beard care routine for you with a bit of experimentation and trial & error.

As always, we're happy to answer your mostly beard related questions (although we'll do our best to advise what you should eat for dinner, should the question arise) send us an email over on

If you want more info on how to apply beard oil check this out. 

You can find out the differences between beard oil and beard balm here.

Hope this has helps! ✌️

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