The Brighton Beard Co. was born out of a little project by a couple based in Brighton. Jessica had finished her creative degree and was struggling to find employment, yet wanted to put her energy into something innovative. Lloyd had grown a substantial beard and needed to find some kind of beast control before his office’s “shave it” taunts got the better of him. There was nothing on the market that really grabbed his attention; and so it seemed to be the perfect project to keep Jessica out of trouble.
And so, after months of developing the brand, experimenting and creating multiple versions of products until they were perfect, getting the nod of approval from both Lloyd and their bearded family and friends; they made a tiny batch of three debut products before launching in early December 2013. The rest, as they say, is history. And Lloyd’s beard lived happily ever after.
Oh, and we thank all of the job rejections Jessica received in the Summer of 2013 - without you, we most probably wouldn’t be where we are now.
the harder you work the luckier you get
In March 2014, we had our first local stockist – a great barbers in The Laines who loved the products and the brand. By the end of the year, we had stockists all across Europe; from Scotland to Spain and Poland to Germany.
By this time, Lloyd was still working full time doing the office 9-5 grind and Jessica had scored two part time jobs. Together, they worked all of the hours under the sun (and moon) to nurture the brand and serve the fine beards of the world. The Brighton Beard Company’s product range was constantly being expanded to offer more impeccably fragranced beard care.
We then sponsored a category at The British Beard & Moustache Championships in Bath, where we were able to meet many of our online customers and make new friends and connections.
onwards and upwards
Our success enabled Lloyd & Jessica to buy their first house; moving out of their rented accommodation and giving them more space for the business. And no home is complete without a loveable four-legged friend. Cue Billy, the border terrier; an authentic sea dog and the ultimate office companion.
2015 was also the year we introduced The Miller’s shampoo bar, which has continued to be one of our best-selling products to date. Its high demand meant we had to upscale production to the point where we were making it round the clock and still not getting it out quick enough. Thankfully, we found an amazing local company who could create our recipe and meet the high demand. Although, we did miss the amazing smell that would run through our home.
By the end of the year, practically half of the house and the garage – which was like a cardboard-box version of that classic game, Tetris – had been taken over by the brand. It was time to up sticks once more.
a new space
In the Spring we relocated to our first premises just outside of Brighton. It was perfect and gave us the breathing space we lacked and growing room we needed. It meant we could employ two members of staff to our expanding Brighton Beard Co. tribe; one being Dave, who is now chief of operations.
2016 also saw the creation of our first collaborative project with Dutch artist Sven Signe den Hartogh. Months in the making, together we created a limited edition blend of beard oil that was simply divine.
a time to reflect
Not only did The Brighton Beard Co. family expand in 2017 but our very own tribe grew, as January saw the birth of Jessica & Lloyd’s daughter, Stevie-Rae. This monumental transition into parenthood forced us to reflect on the brand thus far. Our (business) baby had now turned three: what, who and where next?
Whilst we reflected and researched into the next steps, we remained steady and captured the hearts of customers worldwide; gathering hundreds of 5 star reviews across our products.
KEEP ON GROWING
The Brighton Beard Co. had been continuing to flourish and we had outgrown our warehouse; it was time to move yet again. Making way for lots of brand development, 2018 was the year we introduced our luxe collection, Alfriston; bringing a premium offering to the range.
Celebrating our 5th birthday, it felt like just the right time to change things up a little. Listening to our customers, we took on board everything we had learnt in our five years. We worked like crazy behind the scenes to bring you a whole lot o’ newness; a brand new aesthetic, with new products and packaging.
The theme of newness spread like wildfire, and Lloyd & Jessica (who is seemingly always pregnant) saw the arrival of their son, Ossie, in October.
The fruits of our labour were made even sweeter when we launched the rebrand in January, with its overwhelming response. Our customers loved our new look just as much as we did. A new logo, packaging and the introduction of the Original collection; with new products and shared fragrances across our core range, as well as our popular leather and waxed cotton accessories collection.
With our products being 100% natural, we are always looking for ways to give back to Mother Nature, and so we continue to focus on making eco-friendly choices wherever possible; including the recyclable delivery packaging.
We continued to work with our brilliant independent stockists and barbershops, and were delighted to have the opportunity to work with larger online retailers like Next and Birchbox.
Thriving and surviving
There are many ways describe 2020, mostly featuring a whole lot of expletives and words that had totally new meanings, like ‘bubble’, ‘zoom parties’ and ‘lockdown’ *shudder*. Amidst the pandemic, protests and chaos, the world stayed home and isolated; yet came together. From doorstep clapping to balcony singsongs, we all gathered to increase a sense of community. And part of that was a big focus on shopping locally and supporting small businesses.
And man, did we feel the ‘shop small’ love. To the point where we were fortunate enough, when so many were not, to not only remain operational, but see some of our busiest months. We really can’t thank every single one of our customers for supporting us, especially in such uncertain times.
It wasn’t all doom and gloom. We introduced our debut skincare range, Rye; expanded the Alfriston collection, and at the end of the year we launched our shave collection.
We were also stoked to be stocked in three of Next Beauty’s stores across the UK, as well as partnered with some incredible new independent stockists.
Let’s see what 2021 has in store for The Brighton Beard Co…