The End of an Era: Farewell to The Executive Shaving Company
It is with great sadness that we acknowledge the closure of Executive Shaving, a company that has been a cornerstone in the wet shaving industry for almost two decades. Founded in 2005, Executive Shaving became renowned for its premium razors, shaving brushes, and skincare products. From beginners to experts, thousands of loyal customers relied on them for expert advice and high-quality grooming essentials. But as of 30th August, Executive Shaving has ceased trading.
Why Has Executive Shaving Closed?
The economic landscape in the UK has been particularly challenging over the past two years. Executive Shaving was heavily impacted by the effects of Brexit, which resulted in a loss of about £10,000 in monthly sales. With the UK economy continuing to decline, the business faced mounting financial difficulties that they could no longer overcome.
This closure is a stark reminder of the pressures facing many independent businesses today.
A Message from Executive Shaving
In a final message to their community, Executive Shaving expressed their heartfelt gratitude:
"Many of you have become more than just customers—you’ve become friends. We will miss you all deeply."
Their words reflect the deep relationships they built with their customers, going beyond simple transactions to create a strong community.
We Are Facing Similar Challenges
At The Brighton Beard Company, we, too, have faced similar economic challenges over the past few years. Like Executive Shaving, we are a small, independent business navigating the changing landscape of Brexit and the economic downturn. However, we are fighting back with everything we can to keep our doors open and continue serving our valued customers.
We know how important it is to you to have access to premium grooming products, and we are dedicated to remaining your go-to source. As we work hard to adapt and overcome these obstacles, we want to thank you for your continued support and loyalty during these tough times.
A Massive Thank You to Executive Shaving
We cannot let Executive Shaving go without recognising the incredible contributions they made to the shaving and grooming industry. They helped to break down long-standing stereotypes about grooming, raising awareness that traditional wet shaving is not just for the older generations or a niche community, but an inclusive and revitalising grooming method for everyone. Their dedication to providing educational resources for beginners, as well as advanced shavers, helped countless people feel more confident about their grooming routines. They promoted a more sustainable and thoughtful approach to shaving at a time when many people were turning to mass-produced, disposable razors.
Their work in increasing awareness of traditional grooming practices and creating a welcoming space for all men—regardless of age, background, or shaving experience—made a significant difference in shaping the industry. We owe them a great debt of gratitude for helping to push the industry forward in ways that will continue to impact the market for years to come.
What Made Executive Shaving Unique?
Executive Shaving was well-known for their carefully curated range of products, offering traditional double-edge safety razors, straight razors, and shaving accessories that catered to all skin types—including those with sensitive skin. Their dedication to providing top-quality products paired with expert advice made them a standout in the industry.
For those who appreciated the craftsmanship and care that went into their offerings, we recommend checking out our own range of shaving products.
Our products are crafted with the same commitment to quality that Executive Shaving customers have come to expect, ensuring you can still enjoy an exceptional grooming experience.
The Legacy of Executive Shaving
Although Executive Shaving has closed, their influence on the wet shaving world will endure. They were not just a business—they were a resource, a community hub, and a provider of top-quality grooming products that enhanced the daily routines of many.
We know the challenges of running an independent business, especially in today’s economic climate. While it’s sad to see a fellow business like Executive Shaving close, we remain determined to keep serving our community. Supporting small businesses is more important than ever, and we are committed to providing the best products and customer service possible.
As we say goodbye to Executive Shaving, we honor the legacy they leave behind, and we continue to push forward with the same dedication to quality and service that has made small businesses like ours thrive.